Abigail E. Disney
Branding & Website

Personal brand and website design for a Rabble-Rouser for the People

Role
Lead Brand Designer

Agency
Teal Media

Website Design
Morgan Tavakoli
Ryan Co

Filmmaker. Philanthropist. Activist. Impossible to label, and with a spirit for justice that’s contagious, Abigail E. Disney advocates for changing our world’s relationship with capitalism. She fights so workers earn more, CEOs less, and for the rich all to pay their fair share.

Abigail came to Teal to build, for the first time, a visual identity and website that bring all the threads of her work together under a cohesive, authentic brand. We balanced Abigail’s warm humanity with her sleeves-rolled-up work ethic to create a new platform for her prolific body of work across films, podcasts, speeches, writing, and press.

We built a logo that was had chameleon qualities, allowing it to work on a variety of different backgrounds and environments, reflecting all of the spaces and places that Abby touches in her work.

We based the visual brand off of Abby's magnetic personality. Her ability to balance grit with grace, to be a rabble-rouser and a peacebuilder, was a unique quality we latched onto with the visuals. This beautiful tension led us to create an authentically modern, effervescent look and feel that was also flexible and dynamic. 

We used color to help organize Abby's key work focus areas, and gradients to create different moods depending on the context.
A slight film grain texture added depth while also paying homage to her filmmaker roots.