Eats All Good
Branding & Packaging

Outfitting good-for-you snack bars with a cravable and punchy look

Role
Lead Designer

Agency
Skidmore Studio

Copywriter/Strategist
Alissa Kline

Eats All Good (EAG) makes 100% plant-based snack bars. Their products feature ingredients made entirely from foods that aren’t processed—no fillers, no additives.

EAG came to Skidmore Studio looking for a brand and packaging refresh, with the desire to eventually sell their products at retail.

We leaned into the maximalist tendencies embedded in EAG’s name and superfood ingredients. The brand's core elements are reflective of EAG's personality: dynamic, creative, energetic, powerful, and colorful.

The entire visual identity system was built off of one delightfully charismatic workhorse font, Zing Rust.

Individual letters and glyphs from the primary font were collaged together to create new shapes that would become part of the universal brand pattern.

We encased the brand tagline in a shape container, making it easy to apply to a number of spaces.

The brand took on a life of its own when applied to packaging design. We strategically created product labels and caddies that immediately caught your eye, disrupting the typical clean and minimal health bar landscape with brash, unapologetic visuals.

The label designs use the same base structure, to ensure a level of stability across all SKUs.

Each flavor had their own unique colorway, with black and white as the consistent neutrals. The evergrowing, shapeshifting brand pattern canvassed labels and caddies alike, forming an immersive product display.